JOURNAL OF INDEXES
www.journalofindexes.com

Challenge
The Journal of Indexes Magazine is the definitive publication on Index Investing and Exchange Traded Funds. The editors were looking to create a website that would live up to the print magazine’s reputation. It had to be professional and clean; offer access to current and back issues; provide an open forum space for experts and readers to come together to discuss important issues and, most importantly, be easy to update.

Strategy
StarNetSys and the Journal jointly developed the on-line strategy with clear objectives, key milestones and deliverables. StarNetSys then designed, developed and launched the site in a record two weeks.

Results
The website is currently attracting thousands of visitors each month. It has over one thousand active users and has generated hundreds of new subscriptions for the print version. This success has helped Journal of Indexes sign on large corporate sponsors like Dow Jones Indexes, Standard & Poors, NYSE, American Stock Exchange, Nasdaq and others.